Every Graphic Designer has a bookshelf full of technical manuals and guides. However, not too many of these books focus on the realities of a design career. How to be a Graphic Designer without losing your soul by Adrian Shaughnessy creates a new standard for books about the lives of successful designers. This book deserves a place on every studios bookshelf.


The author explores valuable and important concepts that relate to every Graphic Designer. One key concept is that everything you do or see should help make you a better designer. This especially extends into attending interviews. An interview can help give you an idea of what people are looking for and what you should be bringing to the table. You stand to gain valuable insight when going to an interview or a client meeting even if you don’t get the job.

This book requires a low cost of entry for an in-depth look into the mind of a highly experienced Designer. The hours you’ll spend reading this should be regarded as an investment of time into becoming better at what you do. It not only prepares you to become a professional, it also helps you not lose track of what initially drew you into the field. Anyone involved in any aspect of the Graphic Design industry should acquire this book for their collection.

Chapter listing

Foreword by Stephen Sagmeister
Introduction
Attributes needed by the modern designer
How to find a job
Being freelance
Setting up a studio
Running a studio
Winning new work
Clients
Self-promotion
The creative process
Bibliography
Appendix
Acknowledgments

How to be a graphic designer without losing your soul